By 2020, online videos will make up more than 80% of all consumer internet traffic. Video is also taking over social media generating 1200% more shares than text and image content combined. When it comes to engaging your audiences – the numbers show that video reigns supreme.
Responding to these trends, charities are increasingly keen to invest in video and a recent charity video benchmarking survey saw 74% of respondents claiming to see return on investment when choosing video content.
We believe that all organisations should take advantage of video to communicate their aims and objectives.